A site built around how your business actually takes work. Someone lands on it, and the thing you want them to do next is the easiest thing on the page.
We write the copy from a conversation with you, rather than asking you to fill a template. Home, services, about, contact, and one more where it earns a page.
Enquiries arrive in your inbox, your calendar, or wherever you already work. Not a form that emails a spreadsheet nobody opens.
Most of your visitors are on a phone with two bars. Pages load in under a second, and the search basics are set up properly rather than promised.
Everything is created in your name from day one. If you ever stop working with us, nothing has to move and nothing is held.
One call
We go through how work actually reaches you today, and what you want the site to do about it.
Built
Design and copy together, not design then copy. You see a working link, not a picture of one.
Two rounds of changes
You send notes, we make them. Twice, included.
Live
On your accounts, with a walkthrough of how to change things yourself.
Every option ends with you owning it. The only difference is how much of the upkeep you want to think about.
No monthlynothing ongoing to us
You run it yourself
You would rather own the whole thing outright.
$29per month
We keep it running
You want a working website and no admin.
$79per month
Text it, and the site changes
You change things often and do not want to wait on anyone.
Included at $79 a month
Fern sits in your messages, next to your family and your customers. Nothing to install, nothing to log into, no new app to learn. You text it the way you text anyone.
You text it in plain words.
It makes the change and tells you what it did.
It is live in about a minute. No logins, no invoice for a paragraph.
Fern can change the site. It cannot delete it. Every version is kept, so anything can be put back, and your original photographs can never be overwritten.
You can also set it running on its own:
Third-party costs — your domain, and hosting beyond a free tier — are billed to your own accounts, in your name. We never mark them up.
Ask about websitesA site that does the work rather than describing it. People sign in, book, pay, and see their own records, and your team runs the whole thing from one screen instead of four tabs and a spreadsheet.
Customers sign in and see only their own bookings, files, and history. Your team sees the queue, and who is meant to be doing what.
Deposits, invoices, and receipts through Stripe, tied to the job they belong to, so nobody is matching a bank line to a name by hand.
Installs to the home screen and opens like an app. No review process, no download, and a change you ask for can ship the same day.
Calendar, email, accounting, and whatever else the work touches. The point is one place to look, not a fifth system to keep updated.
Scope
A short call to agree what version one does, and what it deliberately leaves out.
Build
A working link every week, on your real data, so you steer while it is still cheap to steer.
Your team uses it
Tested on live work, including the awkward cases, before anyone outside sees it.
Live
On your accounts, documented, with the team walked through it.
If you need to be in the App Store — push notifications, offline, an icon on the home screen — that is the app offer below. If you do not, a web app gets you there faster and cheaper.
Ask about web appTwo weeks inside one part of your business. We sit with the people actually doing the work, find where the time goes, and come back with specific systems worth building — and the ones that are not.
Every handoff, wait, exception, and decision, drawn from what your team tells us rather than from the process document nobody follows.
Hours and money, calculated from your own volume and labour figures. Where a number is missing we say so and show the assumption instead of inventing one.
Plotted by what each one is worth against what it takes to build, so the order to do them in is obvious rather than argued about.
Written scope, timeline, and price. You are free to take it to another shop, or to do none of it. The audit stands on its own.
We listen
Three to five interviews with the people who run the operation, plus whoever owns it. Recorded, with permission.
We map it
The current process end to end, with the friction marked: what eats time, and what quietly goes wrong.
We rank it together
A working session on the shortlist, so the final priority is one you helped set rather than one handed to you.
You get the report
Presented live, then written up. Recommendations, a 90-day sequence, and prices.
The audit is a fixed fee whatever it finds. If the honest answer is that nothing here is worth automating, that is the answer you get.
Ask about ai auditA real app on both stores, built from one codebase so you are not paying twice for the same product. Under your own developer accounts, shipped, not just handed over as source.
React Native, so iPhone and Android come from the same code. It feels native on each rather than a website in a wrapper.
Accounts and sign-in, payments, push notifications, and working offline where the job needs it. These are where app projects usually stall.
Installed on your own phone through TestFlight and Play testing, so you are using it long before launch instead of reviewing screenshots.
Store listings, screenshots, review responses, and signing keys — set up in your name, so the app is yours and stays yours.
Scope
A short discovery to agree exactly what version one does, and what it deliberately leaves out.
Build
A usable build every two weeks, on your phone. You steer while it is still cheap to steer.
Real data
Tested against your actual cases, including the awkward ones, before anyone outside sees it.
Ship
Submitted to both stores, with the review process handled and the accounts in your name.
Apple charges $99 a year for a developer account and Google a one-off $25. Both go on your own accounts, in your name.
Ask about ios & android appTell us about the work that keeps getting in the way. We reply within one business day.